"Sugar release control", "diabetic friendly", "low GI" — the atta aisle makes a lot of blood-sugar claims. We sell a lower-GI blend, so read this with appropriate suspicion.

What is published

Glycaemic index is a measured property of foods, and Indian food composition tables publish values for common grains. Some grains — emmer, barley, several millets, whole legumes such as chana — carry lower published GI values than common refined or whole wheat.

That is a fact about grains, established in the literature, and it is why our Lower-GI blend contains what it contains.

What is plausible but context-dependent

GI is measured on a food in isolation, in test conditions. What happens in your actual meal depends on portion size, what else is on the plate, how much fat and protein accompanies it, how finely the flour is ground, and how the individual person responds. Real meals are not lab conditions.

So a lower-GI flour is a reasonable ingredient choice. It is not a mechanism you can rely on to produce a particular reading.

What we will not say

We will not tell you that any flour controls, manages, reduces or treats blood sugar or diabetes. under India's food advertising rules, disease and therapeutic claims on food are prohibited — and beyond the regulation, it would simply not be true. Flour is not a treatment.

What we would actually suggest

  • If you are managing diabetes, your doctor or dietitian outranks every flour brand in the country, including us.
  • Grain choice is one small variable among many. Portion size usually matters more.
  • Be sceptical of any atta making a specific numerical promise about your body. Ask what study, on whom, at what portion.

We would rather sell less flour than sell it on a claim we cannot defend.