Freshly milled atta costs more than a packet. We would rather explain exactly where that money goes than pretend the gap does not exist.
What you are comparing
A mass-market packet is manufactured at enormous scale, on roller mills running continuously, with distribution optimised over decades. That efficiency is real and it is why the price per kilo is what it is. Nobody is being cheated.
Where our extra cost sits
- Batch size. Your order is ground as its own run. A mill that stops and cleans between orders produces a fraction of what one running all day does.
- Stone speed. Slow grinding is, by definition, less flour per hour.
- Grain, not flour, in storage. We hold whole grain and mill on demand, which means carrying inventory that earns nothing until someone orders.
- Small parcels. Shipping 5 kg to one home costs more per kilo than a pallet to a distributor.
- Cleaning between grains. Necessary if a gluten-free order is going to mean anything, and it costs time.
The honest arithmetic
Work it out per roti rather than per kilo. A roti takes roughly 30–35 g of flour. The difference between a mid-range packet and freshly milled atta usually works out to a small number of paise per roti — real, but a different-sized number than the ₹/kg gap suggests.
For a family eating a few rotis a day, the monthly difference is roughly the cost of one delivered coffee. Whether that is worth it depends entirely on whether you taste the difference.
Where we will not compete
If your priority is the lowest possible price per kilo, buy the packet. Genuinely. We cannot beat industrial scale and we are not going to damage the product trying — that would mean bigger batches, faster stones and stocking flour, which is the whole thing we exist not to do.